The need to meet evolving customer expectations is driving digital transformation in the mortgage industry. McKinsey research indicates that about 60 percent of both purchase and refinance borrowers would be open to the idea of completing their entire mortgage application online, without a call or in-person support.
Also, customers want speed: satisfaction drops by around 15 percentage points if the lender takes more than 10 days to provide a decision on the application. Despite increasing expectations, customer experience continues to be subpar in mortgage, especially compared with say fintech companies.
With a greater number of millennials entering the mortgage market — who demand transparent digital engagement — the need to transform to a digital mortgage solution has become imperative. But in the absence of a mortgage digital transformation playbook, how can you get it right?
Successful transformation to digital mortgage solution requires a holistic approach
Four Steps for Digital Transformation in Mortgage Industry
1. Optimize processes through reengineering
2. Reduce costs using global operations centers
Controlling skyrocketing fulfilment costs while mitigating risk, maintaining loan quality and providing responsive customer service is a major challenge confronting mortgage companies. Global operations centers offer a “right-shore” delivery approach, enabling lenders to take advantage of the right mix of locations and labor.
The ability to tap into skilled industry staffing and round the clock operations leads to several desired outcomes, like cost reductions and streamlined processes. Lenders can gain holistic support from outsourced loan processors and can maximize the scalability and flexibility of mortgage operations.
3. Drive standardization and efficiency through digitization
The mortgage industry operates in a highly regulated environment. Continued reliance on complex legacy systems, multiple databases and manual processes not only creates inefficiencies but also takes employee focus away from process improvement and customer experience.
Robotic Process Automation in mortgage consists of configurations or predefined directives that trigger rule-based actions without human intervention, based on the data received. Partial or full workflow automation of simple, repetitive tasks using mortgage process automation solutions, Intelligent OCR and Artificial Intelligence, offers significant opportunity to drive value and efficiency.
4. Create competitive advantage using advanced analytics
Data analytics opens new doors for competitive differentiation. Actionable insights from customer interactions derived through speech, text and customer sentiment analysis ensure a better understanding of customer needs and preferences. This lets lenders offer tailored customer experiences.
Then there is end-to-end customer journey mapping that helps identify process gaps to holistically improve customer experience as well as operational performance. Analytics also play a crucial role in driving automated compliance monitoring and exceptional associate performance. Lending organizations need to keep up to the pace by integrating data analytics into their digital mortgage process.
Digital mortgage solutions are a win-win for both consumers and lenders
Millennials and Gen Z borrowers who use digital channels for almost everything expect an effective, fast process for loans. However, it’s not only younger borrowers who want a digital-first approach. Borrowers at all stages of homeownership are looking for omnichannel experiences with full visibility into the process. With digital loan experience , lenders can offer their borrowers the ‘Amazon’ like experiences they expect.
The four-step journey shows digital mortgage processes are not as simple as checking a box or deploying a one-time solution. It is a rigorous practice designed to overhaul the home-buying experience that requires business alignment, organizational buy-in and change management to ensure success.
The important thing to remember is the benefits – for both consumers and lenders – far outweigh the pain involved in transforming a traditional mortgage model to a digitized one. From personalizing customer experience and jump-starting innovation to enhancing compliance and lowering costs, digital mortgage solutions help lenders stay relevant and competitive.
Download our whitepaper, An HFS POV – From outsourcing to innovation: partnering to revolutionize mortgage servicing that analyzes how outsourcing can be a gateway to innovation and adoption of emerging technologies in the mortgage servicing business.